Where’s The Color In Our Lives

The title of this article is a bit strange I know but, let me explain. I’m a professional dressmaker and fashion designer. Over the past twenty years color has almost disappeared from fast fashion. Being the creative person I am recently I set out to gain an understanding and uncover why color in fashion is so hard to find, how it psychologically affects us emotionally and mentally and what the lack of it may imply about our society. Stay with me.

Have you noticed just how blah retail stores decor is these days to the point they all ultimately end up looking the same, they are filled with the same color tones, evoking the same bah humbug feeling of emptiness and void.
Most brands stock their stores with neutrals, black and white and introduce only two or three additional colors within a single palette. Of example, Ann Taylor core colours are black and white with shades of rosebud, mauve, pink and navy for 2016. Banana Republic core colours are black and white with shades of blue, one or two pink and green options. Retailers such as Zara, Macy’s, Topshop, Nordstrom, Mango and the likes offer the same similar shades and tones.

ann-taylor-concept-store-boston-retail-localization

So what’s a girl who loves green, orange, purple, yellow, gray, red, brown and all the other shades to do? Well, if you shop fast fashion you can’t do anything but fit in and accept what you find.

Pantone is the go to colour forecast company known worldwide for predicting colour trends each season covering everything from fashion to home decor and beyond. Below are the fashion colours for 2016. The actual reality of being able to find all these colors in your favorite clothing store is zero. Year after year the same exact scenario occurs. Is it a ploy to get consumers excited so they will visit stores in hopes of finding something new and exciting? I think so. When a company like Pantone predicts color trends many, many consumers are overlooked and left out of the process. When you look at the colors below several major colors are missing. Everyone does not fit into the shades, so what do you do? You settle and buy a shade that’s not right for you. You just threw your money away. You may wear the garment once or twice but you’ll never really enjoy it and soon you’ll toss it out.

Pantone

COLOR EVOKES EMOTIONS | EMOTIONS IMPACT mood,temperament, personality, disposition, motivation and cognition.

The two major components of emotions include psychology and philosophy and can be experienced through subjective or conscious experience. The colors of nature institutionally can trigger certain emotions. Color can shape your feelings and when it comes to fashion, how we feel in our clothes oftentimes, determines our behavior more than we realize. When we wear the wrong color we’re less outgoing, approachable, experience low self esteem and lower confidence. Why are we being deprived of colour emotion in today’s fashion?

In my opinion I believe it has a lot to do with the numbing and dumbing down of society and what better subliminal way than through our clothes. If we experience less emotion in our everyday lives we are more likely to be comfortable fitting inside the box, believing what we’re told without question and more accepting of things we know in our hearts is not right.

Clothing is powerful! It helps define who we are as an individual but over a short period of time people have lost their individuality through clothing. We now all look the same, follow the colour predictions to fit in, hate most of the clothes we buy and just settle on the fact that we’ll never be able to find a garment in the color we love. When you truly understand the power and meaning of color you understand your power.

THE MEANING OF COLOR

BLACK—-Sophisticated

BLUE—-Peaceful

LIGHT BLUE—-Imaginative      

GOLD—Idealism

GREEN—-Relaxed

ORANGE—Joyous

PURPLE—-Spirituality

SILVER—-Trustworthy

YELLOW—Cheerful
WHITE—-Reflective

DARK BLUE—-Intelligent

BROWN—-Protective

GRAY—-Dignity

MAROON—-Sensuous

PINK—-Calming

RED—-Invigorating

VIOLET—-Creative

 

It’s time to be the unique individual you are and implement the colours into your wardrobe that are right for you. It’s time for boring fashion to end. I challenge you to take a look inside your closet, what do you see, what’s the dominate color; black, white and natural don’t count. Is what you see your most flattering colour, if not here are some ways to inject more color into your life….

WAYS TO INJECT COLOR INTO YOUR WARDROBE

• Make a commitment to only buy colored garments for the next 12 months.
• Have an image consultant define your colour palette.
• Shop online at reputable sites with transparent return policies to find more choices.
• Shop your local thrift and vintage stores. Oftentimes, you can find a great piece here and there in an amazing color.
• Invest in your wardrobe and have a dressmaker custom sew key pieces in your colour palette.
• Attend clothes swaps or start one in your community.

Take a look around you, the natural world is filled with color. Embrace it, enjoy it, feel peaceful-relaxed-joyous-creative-cheerful. Be imaginative-sensuous-encouraging-calm or whatever you want to be in the clothes you wear. You can do it!

To learn more about our services visit: Silver Needle & Thread

 

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